December 5, 2017

Dear Friends of AVFS, 

Thanks to you and the generosity of fellow donors, the Alexander Valley Film Society (AVFS) celebrated an incredible third year of service to our community. Please join me in supporting our ongoing efforts with a generous year-end contribution.

Creative Sonoma refers to art and artists as “second responders” and “caretakers of the community spirit.” AVFS strongly believes in our role as stewards of compassion, imagination, and hope and, as you know, moved forward with our recent film festival to provide a space for people to come together and immerse themselves in the magic of the movies. We also transformed the weekend into a fundraiser for fire relief in response to the immediate crisis and catastrophic events in our community. A defining moment for our small and mighty organization and one that exemplifies our role as a community resource and as a community partner.

One of our Alexander Valley Film Festival (AVFF) filmmakers wrote during the festival weekend, “I am so proud to be part of AVFS. This life…sometimes it is so hard. But the news of the festival and your community’s use of the weekend together refreshes my soul.” Her words capture the essence of the work we do all year-round and embody the heart of what we aim to achieve.

Earlier this year we expanded our educational programming for students to include two distinct tracks: Film Studies & Filmmaking. For Film Studies, we launched a partnership with the Boys & Girls Clubs to provide movie-going opportunities for our community’s most underserved youth and their families. In addition, the Jr. Film Society enjoyed their second full year of regular meetings and neighboring film festival field trips. We also piloted the inaugural Student Jury Award for the 2017 Film Festival. For Filmmaking, AVFS conducted a project-based, hands-on course over the summer, featuring professional filmmaker instructors. Students beamed to see their hard work materialize onto the big screen. They learned, first-hand, the magic and power of storytelling. In 2018, we hope to increase these opportunities with additional offerings throughout the year.

We also continued to collaborate with other community organizations to bring relevant stories to our shared audiences such as I CALLED HIM MORGAN with The Healdsburg Jazz Festival. We conducted two summer drive-in movie events in Cloverdale, pop-up cinematic events in Geyserville, and an outdoor animated series for kids in Healdsburg. All year long, we showcased award-winning independent films and movies with content featuring the diversity of our community and the world around us while serving nearly 4,000 patrons at our screenings and events.

The Film Society cemented its role in the community this year as the host, conduit, and gatekeeper for the dynamic influence of movies. As we shift our focus to the future and how AFVS can continue to inspire, educate and connect our community through the power of film, we need your support more than ever.

Please consider AVFS in your year-end giving plans. Let’s continue to build this effort – for each other and our community as a whole.

Warm regards,                                

Kathryn Hecht                                         Tod Hill
Executive Director                                  Board Chair


We'll see you at the movies in 2018!!!

Thank you to Shoot Blue Productions for our trailer!

Together we can bring diverse films, artists, educational and cultural enrichment programming to our community.