Kathryn Hecht, Founder and Executive Director

Kathryn is the founder and executive director of Alexander Valley Film Society. Since founding the Film Society, she built and raised funds for a $250K+ budget and grew the staff to three employees. She assembled a leadership team consisting of a 12-member Board of Directors and a 15-member Advisory Committee and secured the 501c3 designation. She designed and launched year-round educational and community programming, which now reaches more than 4,000 people annually. She also serves as the Executive Producer of the Alexander Valley Film Festival in October, which welcomes nearly 2,000 people.

Prior to launching the Film Society, Kathryn worked as a communications director for nonprofit organizations on both the east and west coasts. She specializes in community building and engagement, storytelling, social media, media relations, and brand management.

Kathryn enjoyed a decades-long career as an actress before turning her attention to nonprofit and advocacy work. In the spring of 2013, after twenty years in New York, she and her husband, Ryan, took a leap and headed west. Their adventure includes their revival of The Clover Theater in Cloverdale, Kathryn's founding of the Film Society, and most recently, their new comic book shop, Next Door Comics.

Kathryn currently serves on the Economic Development Board of Sonoma County and volunteers for the Boys & Girls Club Central Sonoma County.


Frances Kruger, Development Associate & Volunteer Coordinator

Frances joined the AVFS team in April of 2017 as the Development Associate and took on the role of Volunteer Coordinator in February 2018. Prior to working with the Alexander Valley Film Society, Frances worked in the wine industry for 15 years in Hospitality and Event Management.

Frances and her husband, Peter, have lived in Cloverdale since 2004 and have two daughters. They are involved with many local sports organizations and art programs focused on younger children in Cloverdale.

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Tyler Heberle, Social Media Assistant

Tyler first joined the AVFS team as an intern in September 2016, when he was still working toward his Bachelor’s Degree at Sonoma State University. Since graduating in December 2017, he’s stayed on board to manage social media content and cover events in between hours as an Associate Producer for CBS13 in Sacramento. He’s studied journalism and communications, but has always had a soft spot for film since being heartbroken by E.T. and subsequently scared stiff by JURASSIC PARK at a young age. Through his writing and social media outreach, he hopes to spark interesting discussions about movies that will bring Northern Sonoma County together.