Kathryn Hecht, Founder and Executive Director

Kathryn is the founder and executive director of Alexander Valley Film Society. Prior to launching the Film Society, Kathryn worked as a communications director for nonprofit organizations on both the east and west coasts. She specializes in community building and engagement, storytelling, social media, media relations, and brand management.

Kathryn enjoyed a decades-long career as an actress before turning her attention to nonprofit and advocacy work. In the spring of 2013, after twenty years in New York, she and her husband, Ryan, took a leap and headed west. Their adventure includes their revival of The Clover Theater in Cloverdale, Kathryn's founding of the Film Society in 2015, and in September 2018, their new comic book shop, Next Door Comics.

Kathryn currently serves as Supervisor James Gore’s appointee on the Economic Development Board of Sonoma County and volunteers for the Boys & Girls Club Central Sonoma County. She was selected by the Press Democrat in 2016 as one of 30 Women to Watch in Sonoma County, and she was also recently honored with the 2018 Boho Award from The Bohemian.


Frances Kruger, Development Associate & Volunteer Coordinator

Frances joined the AVFS team in April of 2017 as the Development Associate and took on the role of Volunteer Coordinator in February 2018. Prior to working with the Alexander Valley Film Society, Frances worked in the wine industry for 15 years in Hospitality and Event Management.

Frances and her husband, Peter, have lived in Cloverdale since 2004 and have two daughters. They are involved with many local sports organizations and art programs focused on younger children in Cloverdale.

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Tyler Heberle, Social Media Assistant

Tyler first joined the AVFS team as an intern in September 2016, when he was still working toward his Bachelor’s Degree at Sonoma State University. Since graduating in December 2017, he’s stayed on board to manage social media content and cover events in between hours as an Associate Producer for CBS13 in Sacramento. He’s studied journalism and communications, but has always had a soft spot for film since being heartbroken by E.T. and subsequently scared stiff by JURASSIC PARK at a young age. Through his writing and social media outreach, he hopes to spark interesting discussions about movies that will bring Northern Sonoma County together.